What are common issues that new sellers run into during the Amazon seller account verification process?

First, the Amazon’s seller account verification process has two parts.

  1. Fill out an online form about your business
  2. Provide personal information

What information does Amazon need during verification?

  • Business information
    • Legal business name (you can sell on Amazon as a sole proprietorship, however, it’s recommend that you form an LLC down the road if you are serious about selling on Amazon)
    • Business address
    • Contact information
  • Email address for the company account
  • Phone number
    • Amazon uses your phone number to verify your account
  • Federal Tax ID
    • You can use your social security number
    • Your can use your business’ Federal Tax ID number
  • State Tax ID (for U.S. sellers)

What documentation can you use to verify your identity:

Format and resolution of documents

Amazon has very specific guidelines for how they want the two types of documents submitted. Sellers who send in poor scans, incomplete, or incorrect information will be rejected.

Billing and residence information do not match

Another common problem is mismatched information. Billing and residential information must match.

An example if if your ID card has a previous address listed, but your billing information shows a new address.

Incomplete documents

Sometimes the issue is that you’ll submit only part or a single page of a billing document or bank statement. Amazon wants to see the entire document (this means include the small print) of a utility bill or a bank statement.