If you’re setting up a new Amazon seller account or going through re-verification, the biggest roadblock most sellers hit is proof of address. Amazon is strict, and the wrong docs will get you stuck in review or even suspended.
Here’s a breakdown of what you need and some resources that actually help:
What Amazon Requires
- Government-issued photo ID (passport, driver’s license, national ID)
- Proof of address (bank statement or credit card statement):
• Issued within the last 180 days
• Full page, clear, and unaltered
• Accepted formats: JPG, PNG, or PDF
Business sellers also need:
- Certificate of Good Standing
- Business license or tax registration
- Registry extract showing “Active” status
Proof of Address Rules That Matter
- Name and address must match exactly what you entered in Seller Central
- A lease + utility bill combo is best for business accounts
- Accepted utility bills: electricity, water, gas, internet (not VOIP)
- Amazon does NOT accept PO boxes, virtual mailboxes, or coworking spaces unless you have a proper lease and utility bill
Helpful Resources
- Amazon Help Docs: Identity & address verification requirements
- Emplicit Guide: Amazon Seller Account Verification
- Marketplace Valet: How to Verify Your Amazon Seller Central Account (2024 Guide)
- VirtualPostMail Blog: Proof of Address and Utility Bill for Amazon Store and Amazon address verification: why it’s stricter for new sellers
- YouTube Tutorials:
• How to Set Up Amazon’s New Address Verification
• Amazon FBA Address Won’t Approve? Watch This
Pro Tips
- Use recent docs (within 180 days)
- If your docs aren’t in English, include a notarized translation
- Reviews usually take 1–3 business days, but unclear docs = delays
- If you need a compliant address, VPM TruLease provides:
• A real commercial address
• Signed lease agreement
• Utility bill in your name as add-on